As a Canadian, our history as a country has always been appealing to me. This goes hand in hand with Indigenous culture. I think the indigenous culture is predominant in Canada but is not as supported and celebrated in the ways it could be. Recently I have looked into how Canada is doing in terms of Ingenious tourism compared to Australia and New Zealand. New Zeeland has adopted many symbols and embraced the culture of many Indigenous cultures, unlike Canada. Canadas brand promotes outdoor landscapes, activities, and sightseeing, while New Zealand has incorporated many different ways to advertise. One example would be using the Maori symbol on the national airline, Air New Zealand.
I believe that many countries can always improve, but New Zealand is stepping in the right direction. The policy and planning around Indigenous culture are complicated and always something to keep in mind. It may be hard to plan on protected land, and knowing the rules and regulations about this in the tourism field is very important. Courtney’s lecture was very informative, and talking about Banff’s history is something to always take into consideration.
To learn more about Ingenious tourism in BC: https://www.indigenousbc.com
